Frank & Eileen
Role
Freelance Graphic Designer
Date
Oct 2020 — Nov 2021
I joined sustainable fashion brand Frank & Eileen as a freelance contributor to help build creative assets including landing pages, marketing campaigns, and seasonal collateral. I redesigned F&E’s evergreen About Us page, capturing the brand’s Irish heritage as well as the ethos of sustainability and quality; created the lockup for F&E’s brand pledge and B-corp certification; and spearheaded the design of the BETTER DENIM campaign, below.
Better Denim
I also spearheaded the design of the BETTER DENIM campaign, aimed at marketing Frank & Eileen’s superior quality, dedication to sustainability, and status as one of the only B-corp certified denim brands. With this campaign—which included an assortment of lockups, landing page, email, mailer, and social assets—we aimed to drive home the message that investing in F&E denim truly is Better.
