MNTN
Role
Art Director
Date
Feb 2013 — July 2017
At MNTN (formerly called SteelHouse)—I led the client-facing creative team to deliver engaging, interactive display campaigns for a range of iconic household brands. I also provided internal support to the marketing team, built a library of templates for our customers to launch their own dynamic creative, and designed a client-facing demo site showcasing our creative and technological capabilities.
Client Services
As art director, I managed a team of in-house and freelance graphic designers and web developers, art directing and designing custom dynamic display campaigns for our most premier clients. These included retargeting and lookalike campaigns, social placements, and rich media ads featuring video backgrounds, dynamic product carousels, and slick animations.
SteelHouse Creative Suite
In 2017 we launched the SteelHouse Creative Suite, a first-of-its-kind drag-and-drop editor for customers of any size to build and launch their own campaigns on their own timelines. I led the creation of the template library, which served as a starting point for creatives and marketers to build their own dynamic display campaigns; integrated into this curated library were tens of thousands of free Getty Images stock assets, Google fonts, product carousels, video backgrounds, animations, and more.
Marketing
In addition to client-facing work, I supported internal marketing initiatives by designing newsletters and email templates, event collateral, landing pages, and more.
Demo Site
In order to showcase our creative capabilities and previous client work, I designed an interactive demo site for the sales team to utilize in presenting to prospective clients.
